Thursday, November 19, 2009

Political Ad Overload

Anyone tired of political ads raise your hands.

Almost every presidential and vice presidential candidate is doing it. The problem is, no one - not even COMELEC - can stop it. COMELEC itself has said that there is no premature campaigning if a person has not submitted his certificate of candidacy. But anyone with a functioning eye or ear knows that these people are throwing away money in order to make themselves known. And this leads to the inevitable conclusion that they are campaigning, tama po ba?

The problem is with the our election law; it allows a "non-candidate" to show ads to toot his own horn months before the campaign period. Perfectly legal under the law but it runs counter to the most common of common sense. Can we trust our legislators to plug this gaping loophole? I doubt it.

So the ball is in our court. It is up to us viewers to discern which ad is true and which is not. Just remember, these political ads are just that - advertisements. And like any other advertisement, the the real thing almost always falls short of the product shown in the commercial. Just like mouth-watering hamburgers shown in ads, but are bland in real life.

Caveat emptor. Let voter beware.

Photo: Ollie Crafoord, Flickr, Creative Commons

1 comment:

  1. I agree! They will not do what they promise in their campaign. But sometimes, we can't blame them the voters want to hear idealistic promises to be convinced.


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